ShrusEternity was born in 2012 out of the sheer passion for shopping and handloom products by Shruthi – who was then a rhapsodic college student. This passion for design soon developed into a serious word of mouth business which slowly developed an online presence. In 2017, a close pal and a darling brother with his wife who were all unsatisfied with their 9 hours’ corporate job decided to join together and bring about the much-needed change everyone was dreaming about. Thus, ShrusEternity started to become a household name among all the fashion and handloom aficionados. As this continues, we are planning to go further and do more adventurous trips along the way. In-Short – OLD WINE IN A NEW BOTTLE – We Eat, Breathe, Love Sarees. We are in this together, you and us.