Green Earth Fresh Produce (P) Ltd. commenced its operations in 1995 under the name of Agriflora, a pioneer in the field of growing and selling exotic vegetables. In 2008, it was renamed and registered as Green Earth Fresh Produce (P) Ltd and is registered with National Horticultural Board. Today, Green Earth is the largest supplier of Iceberg Lettuce in India and is a major supplier to M/s. Vista Process Foods (P) Ltd, Wyn Brands and other vegetable markets around the country.