The PRASAR Portal & App (Planning, Reporting and Analytics for IEC Strategy and Reach) is an official digital platform developed by the Department of Agriculture & Farmers Welfare, Government of India. It is designed to streamline the planning, monitoring, and evaluation of Information, Education and Communication (IEC) campaigns under the Pradhan Mantri Fasal Bima Yojana (PMFBY). With PRASAR, all IEC processes – from campaign creation to reporting – are institutionalized through a single, comprehensive portal and mobile application. The app also tracks the flagship Meri Policy Mere Haath (MPMH) campaign, making it a one-stop solution for all communication activities related to crop insurance outreach. Key Features • Systematic Campaign Planning – Create and manage IEC campaigns with clear milestones and timelines. • Real-Time On-Ground Reporting – Capture field activities and updates instantly from across States. • Data-Driven Analytics & Insights – Make informed decisions with dynamic analytics and dashboards. • Integrated Dashboard – Get a consolidated view of all IEC initiatives and their performance. • Transparency & Efficiency – Enhance monitoring, reduce manual errors, and ensure faster execution. • Maximum Reach & Impact – Track and measure how effectively IEC messages reach farmers nationwide. Why Use PRASAR? • A single platform for planning, reporting, and analytics of PMFBY IEC campaigns. • Designed to improve transparency, accountability, and operational efficiency. • Empowers State and District teams with real-time data for better decision making. • Helps ensure that farmers receive timely and accurate information on crop insurance.