Advanta Seeds (seed brand of UPL Ltd.) is an Indian Multinational which operates in 66 countries with 18 R&D stations worldwide. Advanta India has world-class hybrids in different portfolios like Vegetable Crops, Corn, Rice, Mustard, Pearl Millet, Sunflower, Grain Sorghum, etc. Advanta Seeds has a strong strategy for ensuring access to seeds for smallholder farmers with time-bound targets of reaching forty million smallholder farmers and providing seed production contracts to sixty-five thousand smallholder farmers by 2025. This cannot be made possible without our channel partners and to strengthen our relationships, Advanta is creating a retailer loyalty and sales incentive program – “Advanta Vriddhi”. This program will act as a motivation factor for our channel partners to connect with Advanta. At the same time, there are provisions of exciting gifts/benefits for the channel partners for their participation in this program. Advanta is looking forward to the successful Retailer Loyalty Program and wishing all the channel partners a great future.