Advanta Seeds (seed brand of UPL Ltd.) is an Indian Multinational which operates in 66 countries with 18 R&D stations worldwide. Advanta India has world class hybrids in different crop portfolios – Corn, Rice, Mustard, Pearl Millet, Sunflower, Grain Sorghum, etc. Along with it’s innovative products and dedicated team, Advanta enjoys the support of it’s channel partners. To further strengthen our relationships with them, Advanta is creating a retailer loyalty program – “Advanta Samridhi”. This program will act as a motivation factor to our channel partners to connect with Advanta. At the same time, there are provision of exciting gifts/benefits for the channel partners for their participation in this program. Advanta is looking forward towards the successful Retailer Loyalty Program and wishing a great future to all the channel partners.