On December 9, 2004 a new concept in radio is presented to all the West of Santa Catarina region, "ALTERNATIVE FM". With an eclectic program and set schedules for each musical style, the current structure provides a range of very diverse audience. With equipment and latest generation systems, ALTERNATIVE FM strives for excellence in quality in the generation of its programming, journalism and interactivity. The Issuer is constantly developing projects that allow constitute a Radio reference throughout the West of Santa Catarina, Parana and Rio Grande do Sul. This is ALTERNATIVE FM, a company proudly Faxinalense and with an open view to the new times. Tune 102.7 FM, "HEAR EVERYONE, EVERYONE LIKES".