SOGO Rewards means more than what it carries. It all begins from an idea - Mizuhiki, the traditional Japanese twine that is tied in knots to decorate a gift. A symbol of affection, warmth, and togetherness, that's what SOGO Rewards is for you. Membership Tier Simply download the SOGO Rewards Mobile Application and complete the registration procedure. Each membership tier is named after a flower with an auspicious meaning in the Japanese culture: TSUBAKI (Camellia) Tier represents sincerity and passion AJISAI (Hydrangea) Tier represents unity and happiness. KIKU (Chrysanthemum) Tier represents purity and longevity. Yuri (Lily) Beauty Card denotes a woman's beauty. As our valued member, you'll be inspired and delighted with an array of lifestyle rewards and privileges beyond your expectation.