BORN IN ALASKA. BUILT IN TENNESSEE. Groove Life® was born in the Alaskan wilderness in 2016. Husband, father, and Adventure Guide, Peter Goodwin, realized his lifestyle demanded better gear that could keep up. After moving to Tennessee, Groove Life has grown like crazy and continues to develop awesome products for the outdoor lifestyle. From silicone rings to tactical belts and minimalist wallets, we seek to inspire adventure through our premium, innovative gear and unbelievable customer service.