Organizing Test-Treat-Talk-Track (T4) anemia camps (henceforth called T4 camps) is an integral component of AMB’s demand generation, social and mass mobilization strategy. Each T4 camp is one-day long, held at a fixed site and fixed time and caters to an average of 500 beneficiaries. Beneficiaries can be of all or a specific group such as pregnant women, adolescents, etc., depending on the site of camp. A typical T4 camp consist of three steps; Test for anemia using a digital hemoglobinometer (invasive); Treat with iron-folic acid (IFA) tablets and referral; and Talk or counsel beneficiaries on iron, protein and vitamin C rich foods and healthy lifestyle measures.