E-Detailing helps both sales representatives and doctors in a great way for getting the information they want at a time that suits them. Needless to mention, the level of flexibility and in-depth information which can be sourced in the process with all the resources and references needed with just a ‘Tap on the mobile’. Upgrading to E-Detailing for MR presentations opens up endless possibilities for augmentation and refinement of information which is an ongoing process in the pharmaceutical industry. The format of this information can even be customized as per the exact requirements of pharmaceutical companies as per their specific ‘Target Audience – a clear and distinct advantage. E-Detailing App for tablet or smart phone and other handheld devices present an opportunity to Pharmaceutical companies to equip and empower MRs’ in order to maximize their performance in the field Vi-a-Vis both doctors and chemist.