ABOUT SSR ENTERPRISES SSR Enterprise was started under the leadership of Mr. Yashwanth, and a woman entrepreneur Ms. Sailaja (Proprietor) who is into Milk and Milk products business from the last twenty-two years. The business was started by selling Vijaya Milk and associated with A P Dairy. They got associated with Visaka Dairy from launching their milk products in 2004. They Promoted ‘Nandini Goodlife’ in 2007 and launched ‘Nandini’ milk & curds in 2015. Now they are facilitating the sale of Nandini Ghee, flavored milk and other products as ‘ Super Stockiest’ and operating as C & F Agents for Nandini milk and milk products. UTILIZING THE 7 PS OF MARKETING MIX Product – Milk and Milk products Price – At Par with Vijaya, Amul Milk, and milk products Place – Targeting Urban market of the two states Promotions – utilizing the available space on land, in the air People – creating belief in the employees and to spread word of mouth through them Physical evidence – to get the best feedback from the stakeholders by way of good products and better services Process – smoothening the process by easing the activities by using ERP software.