Recently ‘Snowcem’ brand has been acquired by The Mehta Group’s ‘Saurashtra Cement Limited’. The Mehta Group runs diversified businesses across the world in various categories like cement, building materials, engineering, horticulture, sports & entertainment, financial and consultancy services to name a few. Saurashtra Cement Limited is a cement business company, that markets the renowned brand ‘Hathi Cement’ in Gujarat and nearby areas. With the acquisition of Snowcem, the company has explored its wings in the paint industry with an enthusiastic approach.