Wine label AR application reveals a short story of the vineyard and makes the wine tasting more engaging. Personalized wine labels designed by Etifflex come to life with Augmented Reality application. By incorporating a short story on its wine label design, the AR app makes the experience of wine tasting more interactive and engaging. The story turns the bottles from ordinary to extraordinary and creates an interactive way to enjoy the wine tasting. The AR application is free of charge and allows users to access a unique form of interaction with wine labels. Just open the app, aim your smart phone´s camera at the wine label and enjoy the animation enriched by sound effects.