Created in 1998, the UACC is a professional association of 42 member agencies representing nearly 85% of advertising activity in Morocco. UACC's mission is to promote the professions and the communication sector, recognized as a major lever of added value and economic growth. It is also a reference point in the various professional and legislative negotiations related to communication. Membership in the UACC meets professional and ethical standards that guarantee the seriousness and good practice of the profession by its members and the quality of the UACC label.