LAMi is a multi-brand, multi-industry platform. Just by scanning QR codes on various products with the LAMiCheck App a user can: a. Verify the authenticity of the products b. Earn incentive points under loyalty programs run by brand owners or manufacturers c. Redeem incentive points by digital means d. Provide direct feedback to brand owners and manufacturers Note: The brand owner or manufacturer whose products a user wants to scan should be associated with the LAMi platform.