follow is a permission-based Business to Anybody messaging app. - Businesses, shops, institutions, organizations, associations will own & list channels on follow. - Users who could be employees, partners, retailers, members, distributors, or customers can follow the channels they like. - Channels can be public or private, & open to follow or invitation based. - Channels will broadcast messages on various topics like offers, product launches, news, events, alerts etc. - Rich media content messages. - Users following those channels will receive the messages. - Messages only from the channels they are following, no spam guaranteed. - Messages that could be generic, or specifically targeted to users. - Users can respond to those messages at a click or have an instant chat with the channels.